Expand the scope of competitive intelligence
نویسندگان
چکیده
In today’s fast-paced business environment, having a strong understanding of the competitive landscapeis more important than ever. As old saying goes, “knowledge is power,” and this especiallytrue when it comes to staying ahead competition.Competitive intelligence process gathering, analyzing, disseminating informationabout products, services, strategies company’s competitors in order gain strategicadvantage. It involves studying strengths weaknesses competitors, as well trends anddevelopments industry, inform decisions strategies.The scope broad, can include wide range activities andsources information. Some common sources public information,such company websites, press releases, industry reports, private information, suchas sales data, market research, customer feedback. Recent research shows that beginning cover an ever wider range. The topics scientific articles go beyond aspects management.
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ژورنال
عنوان ژورنال: Journal of intelligence studies in business
سال: 2022
ISSN: ['2001-015X', '2001-0168']
DOI: https://doi.org/10.37380/jisib.v12i1.924